On the value of information - what Facebook users are willing to pay
In the age of Web 2.0 users contribute to platforms success by providing personal information by actively uploading information (e.g. messages, preferences, biographies) and also by leaving traces of their online behavoiour as can be derived from their clicks, navigation paths, etc. While there is a...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://epub.wu.ac.at/3567/1/ON_THE_VALUE_OF_INFORMATION_%2D_WHAT_FACEBOOK_USERS_ARE_WILLING_TO[1].pdf |