Alternative Supply Chain Production-Sales Policies for New Product Diffusion: An Agent-Based Modeling and Simulation Approach
Applying Agent-Based Modeling and Simulation (ABMS) methodology, this paper analyzes the impact of alternative production-sales policies on the diffusion of a new product and the generated NPV of profit. The key features of the ABMS model, that captures the marketplace as a complex adaptive syste...
| Main Authors: | , , , |
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| Format: | Others |
| Language: | en |
| Published: |
Elsevier
2012
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/3304/1/Alternative_Supply_Chain_Policies_for_New_Product_Diffusion%2D_Website_Version_11%2D23%2D11.pdf |