Marketing Fictions: Product Branding in American Literature and Culture, 1890-1915
This dissertation is a study of the relationship between product branding and American literature and culture around the turn of the twentieth century. By the late nineteenth century, branding had emerged in the United States not only as a common business practice, but also as a shaping cultural inf...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en |
| Published: |
VANDERBILT
2008
|
| Subjects: | |
| Online Access: | http://etd.library.vanderbilt.edu/available/etd-08292008-102918/ |