Identifying key disseminators in social commerce : a segmentation study from the gatekeeping perspective
In recent years, social commerce sites such as Groupon and LivingSocial have achieved great success in attracting new consumers and increasing store traffic for a growing number of businesses. However, it is still unclear how the information flow to reach new consumers is generated. Understanding th...
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| Format: | Others |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2012-05-5661 |