Consumers' response to negative information about a celebrity endorser
The study seeks to discover whether different cultural orientations will result in individuals making dispositional attribution or situational attribution regarding negative information about a celebrity endorser. Second, the study seeks to discover whether consumers in different cultures evaluate d...
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| Format: | Others |
| Language: | English |
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2011
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2011-08-4261 |