Importance of mobile advertising in agency media plans

• Main Author: Porter, Samuel Craig
• Format: Others
• Language: English
• Published: 2011
• Subjects: Mobile advertising; Cellular phones; Cell phones; Mobile media; Marketing; Personal computing devices; Social media; Location based social networks
• Online Access: http://hdl.handle.net/2152/ETD-UT-2011-05-3398

The explosive adoption rate of cell phones over the past few years has increased the desire for advertising agencies to explore mobile as an advertising channel. Over 90% of Americans own a cell phone, which opens a new channel for advertising agencies to reach consumers. The traditional advertising channels include print, television, radio, and most recently, the Internet. This professional report explores the importance and utilization of mobile as an advertising channel in advertising agencies media plans for their clients. === text