Importance of mobile advertising in agency media plans

Importance of mobile advertising in agency media plans

The explosive adoption rate of cell phones over the past few years has increased the desire for advertising agencies to explore mobile as an advertising channel. Over 90% of Americans own a cell phone, which opens a new channel for advertising agencies to reach consumers. The traditional advertising...

Full description

Bibliographic Details
Main Author: Porter, Samuel Craig
Format: Others
Language:English
Published: 2011
Subjects:
Mobile advertising
Cellular phones
Cell phones
Mobile media
Marketing
Personal computing devices
Social media
Location based social networks
Online Access:http://hdl.handle.net/2152/ETD-UT-2011-05-3398

Internet

http://hdl.handle.net/2152/ETD-UT-2011-05-3398

Similar Items