Keeping in touch : corporate blogs for building organizational public relationships and consumer brand relations
With the continual expansion of social media, organization-public relationships (OPR) have become all the more important to keep up with consumers. While historically companies have maintained a public relations office, a relatively new idea of actually building relationships through the media has s...
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| Format: | Others |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2011-05-3294 |