Understanding consumers’ responses to spiritual advertising
This dissertation sets out to advance the field of spirituality and advertising. It first discusses --the Spirituality in Advertising Framework (SAF) -- used as a platform for research of spirituality and advertising. Next, it explains how the SAF is used to study the spiritual message in advertisin...
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| Format: | Others |
| Language: | English |
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2011
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2010-12-2226 |