Navigating through the pitch landscape : an examination of clients, consultants, and advertising agencies during the pitch process
The pitch process is critical for both clients and agencies as it is the time period when clients are trying to identify the best agencies to hire and agencies are trying to win business. There are a multitude of variables that play a large role in the success of a client-agency relationship; howeve...
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| Format: | Others |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2152/6624 |