Shooting the messenger : ironic effects of imbalance in anti-drug messages from celebrities
It is as easy to imagine that celebrities featured in anti-drug commercials uniformly encourage all viewers to abstain from drugs, as it is to imagine that the more closely viewers watch these commercials, the more effective the messages will be. The current research reconsiders both assumptions. Hi...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2152/29550 |