Analysis of Facebook message of automobile brands in Korean market : focus on 3 Korean domestic and 5 foreign brands
With a strong level of engagement through media, social networks expand communication territory in a manner that traditional media lacks the ability to, with the distinctive features of “participation” and “sharing.” With increasing engagement and penetration, social networks shed light on new chann...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2152/29160 |