Managing corporate brand image through sports sponsorship: impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility

Managing corporate brand image through sports sponsorship: impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility

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Bibliographic Details
Main Author: Kim, Kihan
Format: Others
Language:English
Published: 2008
Subjects:
Sports sponsorship
Corporate image
Consumers > Attitudes
Consumer behavior
Online Access:http://hdl.handle.net/2152/2912

Internet

http://hdl.handle.net/2152/2912

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