The influence of cultural differences on global advertising strategy
Do cultural differences influence on consumers’ purchase decision making? The emergence of a global consumer culture emphasizes the idea that sharing similar needs and wants is common among group of people, and several international marketing literatures assert that many products are developed to se...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/2152/28241 |