Segmenting participants of a charity sport event

Segmenting participants of a charity sport event

The increased competition among charity sport events (CSEs) require charity organizations to utilize more sophisticated marketing programs - segmenting and targeting diverse participants more effectively. The study examines the effectiveness of demographic, psychographic, behavioral segmentation var...

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Bibliographic Details
Main Author: Ogura, Toshiyuki
Format: Others
Language:en
Published: 2014
Subjects:
Charity sport event
Segmentation
Participants
Participation mode
Proxy segmentation variables
Demographic variables
Psychographic variables
Behavioral variables
Online Access:http://hdl.handle.net/2152/26415

Internet

http://hdl.handle.net/2152/26415

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