What drives you? : a dynamic analysis of motivation in different stages of goal pursuit
While a substantial body of research has documented how consumers' levels of progress, in general, influence their motivation in goal pursuit, the changes in the determinants of motivation in different stages of goal pursuit and their impact on consumers' self-regulation remain largely une...
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| Format: | Others |
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2014
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| Online Access: | http://hdl.handle.net/2152/25926 |