Joint relationship of four types of involvement (SI, EI, AMI and RI) : path analysis model combining mediation and moderation
The current study addresses the overarching issue of the role that different types of involvement play in cognitive and behavioral processes and attitude formation by investigating 1) if and how SI and EI function jointly to form the level of AMI, 2) how SI, EI and AMI are interwoven to affect the l...
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| Format: | Others |
| Language: | English |
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2014
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| Online Access: | http://hdl.handle.net/2152/24374 |