The incursion of Azteca America into the U.S. Latino media

This dissertation investigates the dynamics of production surrounding United States Spanish-language television by analyzing the strategies followed by newcomer Azteca America in it attempts to become an attractive television option for Latinos. Given the scarcity of research on the production appr...

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Bibliographic Details
Main Author: Piñón López, Juan de Dios, 1963-
Format: Others
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/2152/15896