An Examination of Automobile Online Brand Communities (AOBCs) in the U.S. and South Korea: Linkages among Motivation, Experience, and Satisfaction
This study explores automobile online brand communities in the different cultural contexts between South Korea and the United States. The core assumption is that members of automobile online brand communities in different cultures have different motivation orientations to visit their online communit...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Trace: Tennessee Research and Creative Exchange
2011
|
| Subjects: | |
| Online Access: | http://trace.tennessee.edu/utk_graddiss/1113 |