THE EFFECT OF STORE ENVIRONMENT ON CONSUMER EVALUATIONS AND BEHAVIOR TOWARD SINGLE-BRAND APPAREL RETAILERS
This study aimed to assess consumer behavior towards single-brand apparel retailers by employing the Stimulus-Organism-Response model. In addition to the traditional store atmospheric stimuli of social cues, design cues, and ambient cues, this study introduced merchandise cues as a stimulus within t...
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| Format: | Others |
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Trace: Tennessee Research and Creative Exchange
2010
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| Online Access: | http://trace.tennessee.edu/utk_graddiss/816 |