The Smart Shopping Construct: Scale Development and Validation
This study was designed to gain a better understanding and conceptualization of the term smart shopping. The specific research objectives were to: (a) investigate consumers‟ perceptions of the term smart shopping; (b) develop a measure of smart shopping; and (c) validate the measure of smart shoppin...
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Trace: Tennessee Research and Creative Exchange
2008
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| Online Access: | http://trace.tennessee.edu/utk_graddiss/474 |