Determinants of the Components of a State's Tourist Image and Their Marketing Implications
A state's image as perceived by its actual and potential tourists plays a significant role in determining its competitiveness as a tourist destination. A state's image influences a tourist's vacation destination decisions. A tourist's image of a given state is influenced by numer...
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| Format: | Others |
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DigitalCommons@USU
1988
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| Online Access: | https://digitalcommons.usu.edu/etd/7652 https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=8787&context=etd |