The Assessment of Consumer Awareness of Adults
The assessment of consumer awareness is important to : l) identify awareness needs of adults, 2) design programs to meet those needs, and 3) assess changes in consumer awareness as a result of participation in such programs. A search of the literature failed to identify an instrument using recall ra...
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| Format: | Others |
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DigitalCommons@USU
1980
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| Online Access: | https://digitalcommons.usu.edu/etd/4624 https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=5656&context=etd |