Online Game Advertising and Chinese College Students: Attitudes, First- and Third-Person Effects
The purpose of this study is to explore the relationships among Chinese college students’ attitudes toward online games and online game advertising, their perceived influence of online game advertising on themselves and others, and their attitude toward restrictions on online game advertising. The g...
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| Format: | Others |
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Scholar Commons
2015
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| Online Access: | http://scholarcommons.usf.edu/etd/6037 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=7233&context=etd |