Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons
Traditional economic theory suggests that consumers are likely to prepay for a product/ service that appears to be heavily discounted. However, in reality, many consumers do not think and act to achieve that goal. This is evident in consumer's psychological and behavioral responses toward a new...
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| Format: | Others |
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Scholar Commons
2014
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| Online Access: | https://scholarcommons.usf.edu/etd/5282 https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=6478&context=etd |