The Use and Effectiveness of Online Social Media in Volunteer Organizations
Volunteer organizations face two challenges not found in non-volunteer organizations: recruiting and retaining volunteers. While social media use is increasing amongst individuals, its use and effectiveness for volunteer recruitment and retention by volunteer organizations is unknown. The dissertati...
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| Format: | Others |
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Scholar Commons
2014
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| Online Access: | https://scholarcommons.usf.edu/etd/5203 https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=6399&context=etd |