Strategic Messaging in a Political Crisis: Testing the Integrated Model for Explaining the Communication Behavior of Publics
Crisis response message strategies were examined using a post test-only randomized experiment (N=252) to determine their influence on perceptual, cognitive, and motivational antecedents to communication behavior in a political context. Results indicate that: (1) strategy type influences perceived st...
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| Format: | Others |
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Scholar Commons
2013
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| Online Access: | http://scholarcommons.usf.edu/etd/4764 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=5961&context=etd |