Consumer acceptance of Mobile Payments in Restaurants
Regardless all the advantages of MPs, it has not reach the sizable customer base. In this paper, we examined the core drivers of using mobile payments (MPs) in restaurant industry from the consumers' perspective. Based on the Technology Acceptance Model (TAM), we developed a six factor model to...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Scholar Commons
2013
|
| Subjects: | |
| Online Access: | http://scholarcommons.usf.edu/etd/4580 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=5777&context=etd |