Consumer Responses to Stereotypical vs. Non-Stereotypical Depictions of Women in Travel Advertising
Women are active travel consumers, yet travel advertising notoriously depicts women stereotypically. If consumers react negatively to these stereotypical portrayals in advertising, they may disregard the ad or brand and purchase a different travel product. The purpose of this study is to determine i...
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| Format: | Others |
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Scholar Commons
2010
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| Online Access: | http://scholarcommons.usf.edu/etd/3508 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=4703&context=etd |