Goal Compatibility and Emotional Intensity: An Experimental Study of Graphic Images in Strategic Communication
The purpose of this quantitative study is to examine receiver variables involved in strategic communications and to look specifically at the use of graphic images in strategic communication materials. It argues that any complete, general model of persuasion effects will include both goal compatibili...
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| Format: | Others |
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Scholar Commons
2011
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| Online Access: | http://scholarcommons.usf.edu/etd/3186 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=4381&context=etd |