The appeal of the underdog: Definition of the construct and implications for the self
From politics to sports to business, people are quick to categorize those at a considerable competitive disadvantage as "underdogs." Moreover, there is ample support that most unattached observers do not hesitate to align themselves with underdogs, a phenomenon termed "the underdog ef...
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| Format: | Others |
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Scholar Commons
2007
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| Online Access: | http://scholarcommons.usf.edu/etd/2188 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=3187&context=etd |