An experimental investigation into the impact of crisis response strategies and relationship history on relationship quality and corporate credibility
This study investigates the influence of different crisis response strategies and relationship history on corporate credibility and the dimensions of the organizational-public relationship. The relationship dimensions examined were trust, commitment, satisfaction and control mutuality. An experiment...
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| Format: | Others |
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Scholar Commons
2009
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| Online Access: | http://scholarcommons.usf.edu/etd/2168 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=3167&context=etd |