Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation
Technology is changing the face of both the sales and service domains. Honebein and Cammarano (2006) note that properly implemented self-service technologies serve dual purposes of decreasing firm overhead costs, while simultaneously engaging the customer in a way encourages the co-create of value f...
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| Format: | Others |
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Scholar Commons
2009
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| Online Access: | https://scholarcommons.usf.edu/etd/1630 https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=2629&context=etd |