An Experimental Analysis of the Influence of Corporate Social Responsibility Initiatives on Beliefs, Attitudes and Behavioral Intentions Within the Context of Corporate

Recently, the use of corporate social responsibility initiatives has grown in popularity and prominence among organizations as research increasingly suggests that these initiatives positively impact the corporation's bottom line. This study contributes to theory driven research in strategic com...

Full description

Bibliographic Details
Main Author: Hudak, Ashlea
Format: Others
Published: Scholar Commons 2008
Subjects:
Online Access:https://scholarcommons.usf.edu/etd/304
https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=1303&context=etd