Canadian consumers' functional food choices : labelling and reference-dependent effects
The growing interest among consumers in the link between diet and health makes functional food one of the fastest growing sectors in the global food industry, especially functional dairy products. Understanding consumer choices with respect to functional food is an important and relatively new rese...
Main Author: | Zou, Ningning |
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Other Authors: | Hobbs, Jill |
Format: | Others |
Language: | en |
Published: |
University of Saskatchewan
2011
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Subjects: | |
Online Access: | http://library.usask.ca/theses/available/etd-06072011-194119/ |
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