Canadian consumers' functional food choices : labelling and reference-dependent effects

The growing interest among consumers in the link between diet and health makes functional food one of the fastest growing sectors in the global food industry, especially functional dairy products. Understanding consumer choices with respect to functional food is an important and relatively new rese...

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Bibliographic Details
Main Author: Zou, Ningning
Other Authors: Hobbs, Jill
Format: Others
Language:en
Published: University of Saskatchewan 2011
Subjects:
Online Access:http://library.usask.ca/theses/available/etd-06072011-194119/