Brand Awareness among Customers : A case study of ICA-Kvantum
This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. The purpose of this study is to find out that which measures can help ICA-Kvantum to create brand awarenes...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan Dalarna, Företagsekonomi
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993 |