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This report emphasizes the importance of seeing a university as a company that offers a service. It isimportant to see the different quality dimensions that distinguish a service. The customer-focused planninghas also set the structure of this degree project.The marketing investigation is based on r...

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Bibliographic Details
Main Author: Schiskin, Katrin
Format: Others
Language:Swedish
Published: Högskolan Dalarna, Grafisk teknik 2002
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:du-3563