Formulation Of Marketing Strategy In India : Application of the Global Strategy Formulation Model
Abstract As a part of the strategic planning process a company has to formulate a marketing strategy before entering a new market. For global marketers, formulation of a global marketing strategy is of big importance since it contributes benefits, including raising the efficacy of new-products launc...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Växjö universitet, Ekonomihögskolan, EHV
2009
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-6201 |