Alternate Reality Games : Framtidens Marknadsföringsform
An alternate reality game, often abbreviated as ARG, is a mix between a game and a crossmedia interactive story using mainly the Internet as a platform. The game is built around the idea of teamwork among its participants. The players cooperate to solve puzzles allowing them to go forward in the sto...
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| Format: | Others |
| Language: | Swedish |
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Växjö universitet, Matematiska och systemtekniska institutionen
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-5698 |