AN UNDERSTANDING OF THE COMPLEX PROCESS OF CULTURE BUILDING IN AN ORGANIZATION AND ACROSS BORDERS – USING THE EXAMPLE OF IKEA

Nowadays, companies face many difficulties due to the much competitive environment they have to evolve in. Therefore, multinational ones, particularly dealing with customers and employees, as well as competitors worldwide, have to take all the tools available into consideration to be able to stay af...

Full description

Bibliographic Details
Main Authors: Mauelshagen, Tobias, Martens, Emilie
Format: Others
Language:English
Published: Växjö universitet, Ekonomihögskolan, EHV 2007
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1499