Public attitudes towards the use of marketing and communication by global non-profit organizations
Title: Public attitudes towards the use of marketing and communication by global non-profit organizations Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand,...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Växjö universitet, Ekonomihögskolan, EHV
2007
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1482 |