Anpassning inom dagligvaruhandeln : Fallstudie av Ica Supermarket Torgkassen

Through interaction with customers, companies can acquire knowledge about- and satisfy the needs of customers. In retailing, the ranges of products are standardized and staffing numbers are scarce. How do companies in retailing deal with adaptation towards their customers given the small staffing nu...

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Bibliographic Details
Main Authors: Näslund, Tomas, Hedberg, Per
Format: Others
Language:Swedish
Published: Uppsala universitet, Företagsekonomiska institutionen 2008
Subjects:
Ica
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-88433