Kundtillfredsställelse utifrån ett relationsperspektiv

Problem: The main problem this thesis brings up is what impact factors like trust, commitment, communication between a company and its costumers and value can have on costumer satisfaction on the basis of a relationship perspective. Purpose: The purpose with this thesis is to describe the importance...

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Bibliographic Details
Main Author: Levén, Sara
Format: Others
Language:Swedish
Published: Uppsala universitet, Företagsekonomiska institutionen 2007
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8135