Kundtillfredsställelse utifrån ett relationsperspektiv
Problem: The main problem this thesis brings up is what impact factors like trust, commitment, communication between a company and its costumers and value can have on costumer satisfaction on the basis of a relationship perspective. Purpose: The purpose with this thesis is to describe the importance...
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Format: | Others |
Language: | Swedish |
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Uppsala universitet, Företagsekonomiska institutionen
2007
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8135 |