Evaluating Emerging Markets : Swedish MNCs and their Evaluation Behavior
Country portfolio analysis, a commonly used tool among companies when evaluating potential target markets, only focus on potential sales instead of including cost and risk into the equation. However, some researchers today have become aware of the importance of taking these costs and risks into acco...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7939 |