The Image of Sweden : Nation Branding and Public Diplomacy in Germany

The Image of Sweden : Nation Branding and Public Diplomacy in Germany

ABSTRACT Title: The Image of Sweden - A study of the Swedish Embassy’s Nation Branding and Public Diplomacy in Germany Number of pages: 46 (57 including enclosures) Author: Heidi Marie Nömm Tutor: Göran Svensson Course: Media and Communication Studies C Level – Bachelor’s Thesis. Period: Autumn term...

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Bibliographic Details
Main Author: Nömm, Heidi Marie
Format: Others
Language:English
Published: Uppsala universitet, Medier och kommunikation 2007
Subjects:
Nation Branding
Public Diplomacy
external communication
content analysis
case study
Swedish Embassy Berlin
channel of communication
information flow.
Media and communication studies
Medie- och kommunikationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7765

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7765

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