Only for men - two analyses of Dressman's advertising

Abstract Purpose/Aim : My purpose with this essay is to analyse what men and women think is sexist in TV advertising. I have decided to focus my studie on Dressmann's advertising October- November 2004. I will do interviews with four different groups, two women groups and two men groups, which...

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Bibliographic Details
Main Author: Roxenmo, Mikaela
Format: Others
Language:English
Published: Uppsala universitet, Institutionen för informationsvetenskap 2005
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-6045