Brand identity, the integration of sustainability and sustainability communication: The case of H&M
The fashion industry is the second dirtiest industry that pollutes the planet. H&M is one of many fashion brands that strive to improve the environment by introducing sustainable products and initiatives. This research aims to study how H&M communicate sustainability in the fashion i...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Medier och kommunikation
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-421864 |