The Audience Engagement for the TV Show of the Palace Museum : Case Study for the Social Media, Weibo account of the TV Show, There is Something New in the Palace Museum

The Audience Engagement for the TV Show of the Palace Museum : Case Study for the Social Media, Weibo account of the TV Show, There is Something New in the Palace Museum

This study aims to analyze the audience engagement in a Chinese social media, Weibo, of the Palace Museum TV show “There is Something New in the Palace Museum”. It is new for a Chinese museum to cooperate with traditional media and digital media at the same time to generate more interest, particular...

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Bibliographic Details
Main Author: Shi, Xueying
Format: Others
Language:English
Published: Uppsala universitet, Institutionen för informatik och media 2020
Subjects:
digital museum
social media interaction
audience engagement
participatory culture
edutainment
Media and Communications
Medie- och kommunikationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-421480

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-421480

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