Konstruerandet av könsstereotyper och självpresentation i influencer marketing : En analys av #visitdubai & #mydubai ur ett genusperspektiv
Gender stereotypes are frequently used in advertising. Although, we do not longer consume advertising simply by watching TV, most research on the area is made on traditional media. Today, a major part of advertising is consumed through social media and exposed through influencer marketing. Thus, it...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Medier och kommunikation
2020
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414665 |